经验丰富的业务顾问

Good packaging design, not only to design novel, full of personality, but also to assume the function of brand communication. If the appropriate location in the packaging, increase the brand advertising language, the core of speech, long-term promotional activities and other promotional and brand information, will play a "temporary door" promotional effect, will directly pull the product sales.

As a food, drinks, daily and other fast moving consumer goods, product consumption cycle is short, so the packaging has become a low cost, good effect of the brand media. Good packaging design, not only to design novel, full of personality, but also to assume the function of brand communication. If the appropriate location in the packaging, increase the brand advertising language, the core of speech, long-term promotional activities and other promotional and brand information, will play a "temporary door" promotional effect, will directly pull the product sales. Therefore, for the small amount of advertising business, the packaging is one of the best brand propaganda positions.

Take Bai Yang River, it is the same with other enterprises, early packaging design to take the main strategy to imitate the outstanding brand of packaging design style, try to do with the brand-name products similar. It should be said that in the product promotion and growth period, the strategy is correct, the enterprise also tasted the sweetness. But with the development of enterprises, the advantages gradually into a disadvantage.

Packaging brand name is too small, consumers can not identify the Baiyang River brand, can not form a repeat purchase, consumer loyalty is not high. There is a promotional event and no activity, the sales gap is greater. In addition, due to excessive imitation, the lack of their own design style, style chaotic, resulting in confusion on the visual image of Baiyang River.