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If the tea packaging more rich "text" of the atmosphere, inseparable from the color and graphics rendering. Graphics can set off the meaning of the appeal of the word can lead to association. Tea pattern on the design can make the goods more visual, lively and interesting. In the use of graphics to pay attention to the form of meaning, reflecting the requirements of the tea packaging "text". Different tea also gives a different feeling, green tea fresh fresh, black tea strong mellow, elegant and natural tea, tea fragrance quiet. These special qualities have to use the appropriate color to fully reflect the use of accurate color to show the properties of goods and tea culture unique and far and wide.
Tea has a long history, more profound cultural heritage and connotation, tea packaging design style and content, requires the expression of such a profound cultural heritage and oriental characteristics. In the long river, the fragrance of tea and elegant and the Chinese nation's personality combined, and become an important image of "China", so not only if the tea packaging design has a beautiful appearance, it should be designed to highlight the characteristics of tea culture, Reflecting the long history of China's cultural heritage.
3.2 the use of traditional cultural elements in tea packaging design
China's ancient civilization gave birth to a lot of traditional Chinese cultural elements, Chinese painting, decorative patterns, auspicious patterns and folk paper-cut, ethnic patterns These are the traditional culture with a strong cultural atmosphere, with them to show the tradition of tea is also very Have practical significance.
In the application of traditional pattern elements can not be completely mechanically applied, it should be traditional Chinese art of teaser, subtle, delicate and other aesthetic characteristics of the essence of national culture into them, the traditional cultural elements of the use of modern design techniques such as simplification, Contrast, break up and other means to re-combination, so that it has a national character without losing the modern, glow more charming style, that is, the traditional Chinese culture with modern design techniques to penetrate into the tea packaging design, so that subtle performance The
With the cultural culture of the dragon, Feng and other ancient patterns should give it new content, life and form, should be a national spirit into it, a charm reflected. The traditional cultural elements as a symbol applied to the design, giving a culture, there is connotation, the feeling of vulgarity, which is also consistent with the personality of tea culture.
With the traditional characteristics of the Merlin bamboo chrysanthemum tea packaging is an indispensable cultural elements, they are typical examples of Chinese characteristics, but also can convey the tea of this material and cultural connotation, so these elements in the packaging design application Also often visible, will make the packaging design more cultural and social.
Chinese painting with the beauty of ink painting is a splendid cultural treasures of the Chinese nation. This realm coincides with the extraordinary mood of tea culture. Writing is also an indispensable element in packaging design. Chinese text has a strong artistic and ornamental, can be appropriate to use the calligraphy to reflect the rich cultural heritage of tea, reflecting the long history of the Chinese culture.
Therefore, in the modern packaging design using the meaning of ink painting as the main design elements, can be cleverly highlights the essence of Chinese culture, do not have too much explanation will make people at a glance.
Tea packaging design features
The basic concepts and terminology of ancient Chinese literary theory. It includes "text" and "quality" two aspects. "Wen" refers to the mining, performance, that is, the form of works; "quality" refers to the content. Literary style of beauty and simplicity, and ultimately the content and form of work closely linked.
Style, the same artistic style and the content of the meaning of the content, but regardless of the style of the gorgeous and simple aspects, or from the content and form of the relationship between the point of view, we are emphasizing the "quality", that is simple or content Under the premise of the requirements of gorgeous and simple combination.
In the packaging design of tea to emphasize the flavor is to require tea packaging to have a simple, natural characteristics, in the form and content can not only pay attention to gorgeous, but to reflect the packaging of cultural heritage and cultural atmosphere, not just the pursuit of modeling Or color, material on the magnificent, but to reflect the fresh and elegant tea features. Tea packaging is an interpretation of Chinese tea culture, packaging design is rich in tea culture understanding and performance, carry forward our "tea" with the mood, to promote the long history of Chinese culture.
The Influence of Tea Culture on Its Packaging Design.
"Tea" we are already familiar, but in our daily life everywhere can see, tea, tea tea culture has become part of our far-reaching culture of the Chinese nation, the emergence of tea and China's splendid cultural history old. In modern tea is not only the role of thirst quencher, but slowly into the ancient Chinese culture, and the integration of Chinese culture. The appearance of tea from ancient times and culture are inseparable, so the tea culture of the long history of the tea packaging will have an impact on the cultural atmosphere.
The culture of Chinese culture has nurtured the same culture of tea culture. In the modern tea packaging design, to use the profound Chinese culture in the cultural atmosphere, fine taste of China's unique tea culture, showing the impact of tea culture on tea packaging.
